Brand Protection
Trustseal®
Counterfeit threat is realistic
- According to the Eurupean commision data and customs officials, on the E.U external borders 95 millions of forged products were held only in 2001.
- According to the OSCE studies, forged products take up 5 to 7% of the whole World trade, which is around 250.000.000 EUR per year.
- As an example of how dangerous forgery may be we’d point out to farmaceutical product and vehicle spare parts (dangerous to human life and health).
Efficient protection from manipulation of your brand
- Marking your products with opticaly variable security features is an obstacle difficult to get beyond for forgerers.
- Decreased sales, price depresion and heavy spending of marketing budgets are all examples of economic damage caused by ilegal copying of famous brands
- Company can easily lose its reputation and image without being able to return to previous market positions followed by tremendous financial expences.
- Labels with opticaly variable security features provide commercial security and effective protection against counterfeiting, while at the same time customer confidence toward a recognized branded product is enforced.
Trustseal® Provides highest security
- The most effective barrier against counterfeit or damaging a product is a combination of available security technologies (OVD features) and invisible information written in a special way.
- Trustseal® is a patent of Leonhard Kurz company and it offers high and functional level of security.
- Products with a Trustseal® placed on, is recognizable and most attractive, but on the other hand very difficult for copying because apart from expensive and original technology of Trustseal® production, the label itself can be self-destructive, according to customer’s request.
Trustseal® Effects
- Black and white
- Colorful Area
- Minitext in various heights
- Various color flips
- Hidden information
- Image flip
- Nano-text
- DeepView Lens Effect
- Rainbow
- Grayscale image
New Trustseal® effects
- Diffractive black
- Nano image raster
- Lens variations
- ConTrust
- Advanced hidden info
Trustseal® features
- Very difficult for copying (patented)
- VHigh brilliancy even in poor light conditions.
- Vector graphics, advantage over ordinary holograms.
- Diffractive optical structure of Trustseal®-a generated on computer based original processes and embedded into a polymer foil structure.
- Advanced security elements not visible with a naked eye, for which special devices are needed to be seen, provide a high level of protection agains counterfeiting.
- It is possible to write additional information on a Trustseal®, using termoprint, for example numeration, bar code etc.
Conclusion
Alhtough holograms are very safe as a counterfeit protection, they are still not above the methods used by forgerers. For this reason Kurz developed unsurpassed technology of Trustseal® production. Different technological processes from holography to digital computer technology are used to generate tools for security foil production, depending on protection level requested by the customer. In a word, best protection against counterfeiting or manipulation is to be at least one step ahead of potential forgerers in terms of technology.
Please call us and we believe we will find a solution for your problem.
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